HOFFMAN ESTATES, Ill. — Answering the call of the great outdoors, Sears, Roebuck and Co. is giving select items from its Craftsman tool brand an entirely new look just in time for the holiday season. The line of camouflage-look Craftsman cordless power tools and storage bags is available on sears.com and is available for pick-up at all Sears full-line stores nationwide.
The products are selected for their appeal to outdoor enthusiasts, and the distinctive camouflage pattern comes through an exclusive agreement with Jordan Outdoor Enterprises’ Realtree brand, the leading supplier of concealment patterns.
“The combination of Craftsman’s durability and innovation with the appeal of camouflage is sure to make this line a hit with outdoor enthusiasts,” said Bill Boltz, Sears vice president and general manager, hardware and paint. “We’re proud to partner with Realtree to bring our customers a select line of items that can easily go from the worksite to the campsite.”
The Craftsman products come in the popular Realtree Hardwoods Green HD (High Definition) camouflage pattern. “In addition to being practical for the outdoor sportsman, camouflage pattern items are truly a reflection of an outdoor lifestyle that many of our customers identify with,” Boltz added. Craftsman products available in the Realtree camouflage pattern are:
Craftsman EX Combo Kit ($199.99): Includes a drill/driver with reversible direction, a reciprocating saw, a spot light and a fluorescent light – all powered by a 19.2 rechargeable battery. The set comes in a water-resistant, camouflage-pattern bag and is designed for the outdoor sportsmen.
Craftsman Cordless Screwdriver ($29.99): Equipped with a comfortable pistol grip, the Craftsman Cordless Screwdriver has a built-in worklight for use in low light conditions and includes 21 bits to fit a range of fasteners.
Craftsman Endurable LED Light Tool ($24.99): With five LEDs instead of a bulb, the Craftsman Endurable LED Light Tool can provide up to 130 hours of continuous use. Its all-weather housing consists of stainless steel with impact-resistant rubber head and tail cap. It is the ideal light for the outdoors enthusiast, having withstood 25 degrees below zero for 24 hours in product tests.
Craftsman Camouflage Tote and Storage ($39.99 - $10.99): Craftsman has three different storage options in this series. All three are durable, lightweight and water-resistant. A 16-inch tool bag has a rubber base that provides protection from the elements. The maintenance tote has multiple storage compartments in a smaller package that is handy to carry from the pick-up to the campsite. The wrench wrap is designed to carry up to 14 wrenches and can be easily stowed in a car, truck, ATV or boat.
About Sears Tool Business Led by its exclusive Craftsman brand, Sears has more than 6,000 tools selected and designed to equip do-it-yourselfers, mechanics, homeowners and hobbyists to help them work easier, be more productive and achieve better results. Sears’ extensive selection of tools includes such popular brands as Makita, DeWalt, Porter Cable, Milwaukee, Skil, and Black and Decker. In addition, Sears’ line of Craftsman Professional power tools are designed and manufactured to meet the needs of carpenters and other professionals that earn their living with their tools.
About Sears Sears, Roebuck and Co. is a leading broadline retailer providing merchandise and related services. With revenues in 2003 of $41.1 billion, the company offers its wide range of home merchandise, apparel and automotive products and services through more than 2,300 Sears-branded and affiliated stores in the U.S. and Canada, which includes approximately 870 full-line and 1,100 specialty stores in the U.S. Sears also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears is the only retailer where consumers can find each of the Kenmore, Craftsman, DieHard and Lands' End brands together – among the most trusted and preferred brands in the U.S. The company is the largest provider of product repair services with more than 14 million services calls made annually.
About Jordan Outdoor Enterprises Jordan Outdoor Enterprises, Ltd. (JOEL) is the world's leading camouflage designer and licensor with over 1,000 licensees who make over 10,000 products utilizing the Realtree and Advantage camouflage brands. JOEL is committed to supporting individuals and groups that work to ensure our hunting heritage, the conservation of natural places, and the wildlife that resides there. In fact, JOEL is one of the nation's leading contributors to conservation groups such as Ducks Unlimited, the National Wild Turkey Federation, the Rocky Mountain Elk Foundation, Buckmasters American Deer Foundation, Quail Unlimited and the Dove Sportsman's Society. For more information on the Realtree and Advantage brands, visit www.realtree.com.
